The Traffic Quality Index details your clients’ traffic as a digital affiliate, focusing on quality and effectiveness to help achieve higher-value FTDs, with actionable recommendations by traffic country. It applies to Digital Affiliates under the Cost Per Action (CPA) Program.
To activate your Traffic Quality Index (TQI), you need at least 10 FTDs. You can access your TQI from your Partner Personal Area dashboard.
Traffic statuses
- Very low: ROI is well below expected levels, or there is high fraudulent activity within the traffic. You can expect significant payout delays.
- Low: ROI is slightly below expected levels, or there is moderate fraudulent activity. You may experience payout delays as additional time is required to verify clients.
- Average: Traffic ROI meets the average with timely payouts and a moderate level of fraudulent activity.
- High: Traffic ROI is above average and has low fraudulent activity.
For more information, go to the Traffic Insights tab or click Discover on the Traffic Insights card on your PPA dashboard to view a breakdown of traffic analysis by country.
From here, you can view each country’s ROI, fraud score, conversion rate, and recommendations for optimizing traffic.
Click a country to view a detailed breakdown, including general traffic information, web registration fraud, iOS registration fraud, and Android registration fraud.
Notifications regarding TQI—such as low ROI, high fraud alerts, or traffic growth opportunities—will be sent to your email and appear in your PPA. You can view these notifications by clicking the bell icon in the header of your Partner Personal Area.