All activities under the Exness IB Program and Exness Affiliates Program are subject to Exness’ moderation and guidelines, which all partners are required to follow. Adhering to these guidelines ensures a profitable and sustainable partnership for both you and Exness. Immediate action may be taken against Partners and Affiliates who are found to have violated these guidelines or engaged in activities that result in unfairly earning a commission.

Please familiarize yourself with the comprehensive list of these activities that can be found under the terms and conditions of the and/or the Partnership Agreement.

It can be found under Clause 7, Promotion Restrictions for both Agreements.

Activities that may trigger immediate action include, but are not limited to:

• Sending invalid traffic
• Using invalid parameters
• Hijacking traffic from other traffic sources
• Sending fake traffic
• Incentivizing users
• Click or impressions flooding (unacceptable conversions)
• Underperformed conversion metrics

Invalid traffic

What is it? Activity that doesn't come from a user with a genuine interest in the advertisement and company products.

Pointers for invalid traffic include:

• Registration of duplicate users under the same partner/affiliate or another traffic source.
• Suspicious activity within an account that signals connection or control by the publisher.
• Users that have a masked geo-location through the use of proxies and/or TOR.
• Spoofing/faking the Operating System, Browser, or Device, the client is coming from.
• Users that hold an IP that’s known and used for cyber crimes.

Exness does not allow relatives or friends of the publisher to register with Exness through the publisher’s links or for the publisher to do so on their behalf.

Invalid parameters

What is it? Activity that comes from a user with incorrect, wrong, or missing parameters in their tracking links.

Pointers for invalid parameters include:

• Incorrect parameters within attribution links.
• Incomplete parameters within attribution links.

When launching a mobile campaign, please carefully follow each step and verify all parameters to ensure accurate tracking of acquired clients and proper partner commission attribution.

Hijacked traffic

What is it? Redirection of visitors from other sources to the Publisher, resulting in the publisher gaining unfair credit and commission for the visitor.

Pointers for hijacking include:

• The abnormal volume of clicks coming from one source.
• Devices with planted malware.
• Anomalies in click time to install time.
• Anomalies in click time to registration time.
• Stuffing cookies into users' browsers.

Fake traffic

What is it? Non-human traffic.

Pointers for fake traffic include:

• Detected traces of automation prior to/during app installation.
• Detection of abnormal click times or inaccurate timestamps from a device.
• Detected traces of automation prior to/during registration.
• Traffic identified as crawlers or data centers.

Incentivising users

Offering or providing potential users unauthorized incentives (financial or otherwise), either directly or indirectly. Incentives can take many forms, including monetary or non-monetary rewards.

Click or Impressions flooding (unacceptable conversions)

What is it? Click/impressions flooding (unacceptable conversions) is when an excessive number of impressions or clicks are generated, exceeding established performance benchmarks. This practice artificially inflates engagement metrics and can lead to unfair commission allocation. To maintain compliance and ensure high-quality traffic, guidelines for conversion are provided through notifications in the Partner Personal Area (PA).

Conversion-based attribution restrictions

Conversion-based attribution controls are implemented to ensure high-quality traffic and client acquisition, as well as to set benchmarks for key conversion rates. Metrics should not go below the following:

Find out the conversion rate benchmarks in your Partner Personal Area. 

If a performance for a specific group and platform combination remains below the benchmark after notice, new client attribution for that combination may be temporarily stopped until performance improves.

When this happens, partners/affiliates are notified on their Partner Personal Area (PPA) and by email to improve the performance of the source combination, which can include:

• Reviewing traffic sources, creatives, and targeting settings.
• Align performance with the benchmark guidelines.
• Monitor performance regularly to avoid interruptions in attribution.

When performance recovers to the benchmark, attribution is restored automatically.

• This control is combination-based (e.g., ID + mobile). Only combinations below the benchmark will be affected, while other combinations can remain unaffected.
• The attribution restriction lasts until the performance meets or exceeds the benchmark; then it is restored automatically.

Retargeting restrictions

Retargeting activities—including, but not limited to, targeting Exness audiences—are prohibited. Any conversions generated via retargeting campaigns will not be accepted or compensated.

Disable probabilistic view-through attribution

Probabilistic view-through attribution—i.e., assigning conversions to ad impressions using probabilistic signals rather than verifiable identifiers—must be disabled. Any conversion linked via probabilistic view-through (e.g., device/IP/browser-pattern matching) will not be attributed and will not be credited or paid.

Impact of these activities:

• Company Revenue
• Brand reputation
• Return on Investment for clients
• Breach of trust on dependent traffic sources

If a partner/affiliate’s activities are found to be intercepted for none of the reasons mentioned above, please contact the support team.

The Affiliate Moderation and Guidelines constitute an integral part of the Exness client agreement. We also reserve the right to ban a user in cases of constant violation of the rules described in the Digital Affiliate Agreement (DAA) and/or the Partnership Agreement.