Sending postbacks allows you to track your digital campaigns as your network grows. Based on conversion, you can optimize your campaigns with postbacks that work on almost any marketing network or tracking platform.

Setting up postbacks

Manual setup

1. Log in to your Partner Personal Area (PPA).
2. Head to your Profile and click on Account.
3. Click on Marketing Network Integration.
4. Click on Create postbacks.
5. Under the Manual setup tab, select an event type and enter the postback URL.
   1. Alternatively, enter the URL under Click URL to check parameter values and simplify the postback setup.
6. Consider the tips including:
   1. Use {aff_value} token as a preset of event's value (https://yourdomain.com?eventtype=deposit&amount={aff_value})
   2. All the parameters from your offer URL (click URL) (https://www.exnessdomain.com?cid={45784}&utm_source=facebook) may be used as tokens in the Postback URL
      (https://www.yourdomain.com?clickid={cid}&source={utm_source})
7. Click Save once done.

Generate postbacks

When generating postbacks, the click URL is broken down into individual parameters. Each token must be added separately, and the final postback template is created from these parameters.

1. Log in to your Partner Personal Area (PPA).
2. Head to your Profile and click on Account.
3. Click on Marketing Network Integration.
4. Click on Create postbacks.
5. Under the Generate postbacks tab, select the event type and enter your Postback URL.
   1. Alternatively, enter the URL under Click URL to check parameter values and simplify the postback setup.
6. Under Parameters, enter a token and select from system parameters (or add a custom parameter). Click + Add parameter to add more.
7. Click Save once done.

Once completed, Exness will send postbacks to your marketing network, helping you optimize your campaigns.

Some postback types require a custom tracker configuration in advance.

Testing your postbacks

You can test postbacks directly in your Partner Personal Area (PPA):

1. Log in to your Partner Personal Area (PPA).
2. Head to your Profile and click on Account.
3. Click on Marketing Network Integration and select Custom platform.
4. Click the edit icon next to your postback.
5. On the Postbacks page, select Test all.
6. Scroll down to view the test results.

Postbacks types

There are two types of postbacks based on redirect flow:

With an intermediate redirect to a tracker

• Enriches a click with additional tokens (e.g. click ID)
• Postback URL is triggered when a conversion event occurs.

Flow details:

Click URL → Tracker → Offer URL (Exness PA)

• Click URL – Configured in a tracker with a unique campaign identifier. Published on an ad platform (e.g. YouTube, Telegram).
• Offer URL – Generated in Exness PA and linked in the tracker. Connects the Click URL (campaign) with the Offer URL.
• Postback URL – Configured in Exness PA and triggered when the event happens.

With a direct redirect to Exness resources

• The offer URL is published on the ad platform.
• Clients are redirected to the Exness website or Exness Trader mobile app page.

Event types

We provide the following event types. These events are pushed to your marketing network or tracking platform.

Tracker preconfiguration

For intermediate redirects, configure your tracker first.

Consider that the exact flow of the tracker’s setup will depend on the tracker. Follow the link for an example postback configuration based on the Affise tracker setup .

The custom tracker could have a new campaign with a unique link to it. The campaign could have an appropriate click URL.

Click URL example:

https://post-back-tracker.com/rwef44df

The click URL must have a related offer URL, copied from the PA Links page .

Offer URL example:

https://one.exness.link/a/c_ozrqm03

Some trackers support postback URL template auto-generation. These should be copied to the PA postback configuration using the appropriate event type.

http://yourtrack.ing/system/postback?clickid={clickid}&goal=first_deposit&source={utm_source}&amount={aff_value}

Tokens

Tokens pass dynamic information inside a postback URL. They are described by parameters as each entity (a traffic source or an affiliate network for example) uses specific tokens. Supported tokens are usually displayed when you are building a redirection link inside your marketing network. You can use parameters from your offer link (e.g. utm, cid, clickid).

Example

Offer link:

https://www.offer_link.com?clickid=4578445344&utm_source=facebook

From this link, the parameters utm_source and clickid can be used as tokens in a Postback URL.

Postback URL with tokens:

https://www.postback_link.com?clickid={clickid}&source={utm_source}

Supported tokens are only limited by the marketing network or tracking platform you are using.

List of tokens provided by Exness and their relation to events:

Advanced postback examples

You can combine tokens to build advanced postback links.

Example template:

http://yourtracking/system/postback?clickid={clickid}&goal=first_deposit&source={utm_source}&amount={aff_value}

In this case, the marketing network receives the values of:

• clickid
• goal
• source
• amount

Example with values applied:

http://postback_link.com/system/postback?clickid=45a7d7f98913&goal=first_deposit&source=youtube&amount=100

This shows a client’s first deposit of 100 USD, passed through the offer URL

Tips for optimization

• Experiment with different token combinations to improve campaign performance.
• Add the {aff_client} parameter to your tracker URL to match postbacks with reports.

The Exness postback service is flexible and supports many trackers, but you must follow format restrictions.

Format restrictions:

• Use {macros_name} only.
• Do not use {{macros_name}} or #macros_name#.

Invalid postback URL examples:

• http://postback_link.com/system/postback?clickid={{clickid}}
• http://postback_link.com/system/postback?clickid=#clickid#