Promoting your partner link is going to take more than just sharing it if you want to meaningfully connect with potential clients; you’re going to want to develop a “big idea”.

• What’s the Big Idea?
  • Developing your idea
    • Spontaneous
    • Researched
  • What makes a big idea big?
• Marketing campaign resources
  • Performance statistics
  • Promo materials
  • Links
• Exness Advertising Guidelines

Please note that the topic discussed in this article should not be considered financial advice, and is presented for educational purposes only.

What’s the Big Idea?

A big idea is a term within advertising that describes an approach to creating a marketing campaign.

Developing Your Idea

There are two approaches to developing your own big idea:

Spontaneous

This describes when one doesn’t force an idea, and starts brainstorming their idea completely from scratch.

1. Start with a clean sheet of paper, or document.
2. Clear your mind of all influences, including trends, culture, best practices, etc.
3. Don’t concentrate on the big idea, give yourself time in this clear state to “discover” it.

This approach is more flexible, allowing experimentation and giving you complete creative freedom - however, the outcomes are less predictable as the approach is not based on data.

Researched

This describes a process in which you use data and research to create an idea for your marketing campaign.

1. Create a list of ideas.
2. Collect data from your current clientele.
3. Assess your list, considering the data.
4. Be brutal, and eliminate every idea that doesn’t fit the data.

This approach is more rigid, but provides the safety of data - it is also easier to identify what worked (and what didn’t) during your marketing campaign.

It is up to you which approach you prefer; in fact, combining the best parts of both may even be preferable to you (it really comes down to your preference). The importance of these approaches is that you are mindful and aware of the process of creating a marketing campaign.

What makes a big idea big?

Consider the following when testing your idea:

      - Does it emotionally connect with your clientele?

      - Does it stand out from my competition; is it distinct?

      - Does it add value to my clientele?

      - Is it universal enough that any client from any part of the world can connect with it?

If you answered ‘no’ to any of these questions, then it may be a good reason to rethink or fine-tune the idea.

Marketing campaign resources

There are resources available to you as a partner that will help with your big marketing idea. Let’s take a look at them:

Performance statistics

Find it by logging into your Personal Area > Reports > Performance Statistics.

This area tracks how well your partner links are performing, including how many people have clicked on it, and registered after using it. You can also define criteria such as timeframe and country to fine-tune the data.

There are so many more metrics here to help you boost your campaign’s effectiveness, we recommend spending some time getting to know them.

Promo materials

Find it by logging into your Personal Area > Promo > Promo Materials.
All promotional materials can be sorted into popular, recent, and convertible ones by using the tags readily available.

Promo materials available in the Personal Area (PA) are:

1. Banners
2. Videos
3. Landings
4. GIFs
5. Logos

All the material is highly customisable to suit your needs; can be modified in size and language, and is sortable by theme too. To use, simply click on the one you want, set your preferences, and click Get code/link and proceed to Copy code/link. Use this where appropriate to display it - when someone clicks on it, they’re taken to a page where they can take action.

Logos are available for download only.

Links

In Links, you can generate various URLs for sharing, and these can be customised to direct traffic to specific pages for promotional purposes, or to an opportunity allowing registration (even of specific account types).

Smart use of promo materials and links in your campaign can give it that call to action that it needs to convert potential clients into qualifying partners.

Exness Advertising Guidelines

Before you launch any campaigns, be sure to make yourself familiar with the Exness Advertising Guidelines, as it helps you understand what can and cannot be included in your campaign.

We hope that with your big idea, the resources of Exness behind you, and knowledge of our guidelines, that your campaign attracts new leads and conversions.