You must consistently comply with the Exness Partnership Agreement or Digital Affiliates Agreement, whichever applies to you. These documents can be found on our website(s), along with any other relevant agreements, guidelines, or instructions provided by Exness. Exness can take action if it believes that the Agreement(s), these Guidelines, or any other instructions are not followed.

These guidelines are not exhaustive and apply to all forms of communication and activities involving any reference, whether direct or indirect, to Exness. You are expected to consistently act in a fair and honest manner. You should refrain from any practices that could harm the interests of your audience, potential Exness clients, and the overall reputation and credibility of Exness.

If you have any questions, please contact partnership@exness.com.

1. Use fair, clear, and non-misleading information in all forms of communication. Do not make

    any unrealistic promises.

1.1 Do not tell people they can make money from trading, either directly or indirectly. Stay away from

    words or phrases like "easy profits", "earning money", "making money", "getting a steady income",

    "good trading conditions", or similar terms. Also, do not suggest that trading can lead to success, a

    better lifestyle, financial freedom, or similar.

1.2 Do not use any visual references showing money (cash, credit cards, notes, and coins) that imply

     that trading may lead to profits.

2. Use fair and even-handed statements. Do not make absolute statements.

2.1 Do not use statements such as “trade with the best forex broker”, “lowest costs”, or “best available

      prices” or similar.

2.2 Do not imply that trading in risky products such as CFDs is suitable for everyone.

If you talk about the positives, like opportunities for profit (the pros), you also have to talk about the negatives, like potential losses (the cons/risks). Whenever you mention the benefits of trading, using leverage, or dealing with market volatility, you also need to mention the risks associated with them.

Statements like the following (and/or similar) are not allowed:

• “If you want to make money, text me”
• “Win/make/earn money”
• “Work from home with trading”
• “Make easy/guaranteed money with Exness”
• “Find your financial freedom with Exness”
• “Start your trading career”
• “Make an income”
• “I started making $$$ with this app. You can do it too”
• “Stop wasting time! Start making money!”
• “Now I make this much every week...”
• “Look how much I earned last week with this app!”
• “Look how much I made last week with this app! “
• “Bought a new motorcycle after 2 weeks of trading on the Exness App”
• “Finally, I bought the bike of my dreams after only 1 month of trading!”
• “Even a newbie can easily find their way!”
• “If the forecast is incorrect, you can cancel the transaction and save money”
• “Find out how you can get money for your dream without loans, collateral, or endless debt”
• “Tired of working? Many people make money with this app! You can do it too!”
• “Moved to my new place thanks to Exness.”

3. Use accurate and up-to-date information. Do not make statements that cannot be verified without tangible evidence.

3.1 All information related to Exness’ services, products, account types, product specifications,

     platforms, and others must be relevant and up-to-date at all times. Please refer to the ‘Exness

     Information’ document for up-to-date information. Ensure your content is always aligned with our

     official materials.

3.2 Exness does not offer banking services, trading signals, investment advice, portfolio or fund

      management services.

3.3 CFDs products are traded over-the-counter and no physical delivery of the underlying asset takes

      place.

3.4 CFDs are not gambling products.

3.5 Do not make any remarks or statements that might suggest Exness is operational or regulated in

      countries where it is not.

4. Do not provide misleading information about Exness’ licences

4.1 Our licensed entities in Cyprus and the United Kingdom do not offer services to retail traders.

      Hence, it's essential to avoid any miscommunication that might lead individuals to believe they are

      trading with these two entities.

Statements like the following (or similar) are NOT allowed:

• “worldwide regulated broker”
• “fully licensed broker”
• “EU regulated broker”

4.2 Do not use the logos of any regulatory authority or body.

4.3 Do not use the EU flag or any text/images/videos implying that your promotions are related to the

 European Union or the US.

Follow the ‘Exness Information’ document for the correct way to disclose Exness licensing details.

5. Make sure you alert people about the risks linked to trading, and always include the

necessary disclaimers. Do not focus only on the benefits only.

All promotional materials should include relevant and applicable risk warning(s) or disclaimer(s) clearly visible to readers. Risk warnings should be prominent and not be buried within other content.

The following are examples of suggested risk warnings or disclaimers that can be used individually or in combination:

a. For brief banners:

“Trading is risky”.

b. For content that mentions the performance of a financial asset:

“Past performance is not an indication of future results”.

“Past performance does not guarantee or predict future performance".

c. For content concerning highly-volatile assets or market news:

“Excess volatility increases risk further. Be cautious”.

“As with all major economic releases, there could be significant price volatility with this type of announcement. Volatility may work against you as well as for you”.

d. For social media pages, channels, websites & educational materials:

"CFDs are complex products. Trading is risky and may not be suitable for everyone. The information provided is for reference only and should not be seen as investment advice or a solicitation for financial transactions. It does not account for your specific financial situation or goals. Any expressed opinions are personal. Past performance does not ensure future results. Terms and Conditions apply. Seek independent advice if needed”.

e. For content related to bonus, trading benefits, contests and similar:

"Terms and Conditions apply”.

6. Be transparent about your relationship with Exness. Do NOT impersonate Exness.

6.1 Do not impersonate Exness:

i. You are not allowed to use “Exness” in domain names, channel names, social media pages,

    applications, and similar.

ii. You are not allowed to copy and use Exness’ official visuals and content in a way that your

    material may be perceived as official Exness material, other than those explicitly provided to

    you by Exness for such purposes.

iii. You are not allowed to use “Exness” in an app’s name, description, picture/icon, and similar.

iv. You are not allowed to use Exness contact details in a way that it will be perceived that your

     website, social media pages and any other channels are operated by Exness.

v. It is forbidden to buy misleading advertising while promoting Exness’ brand. Purchasing ads

    for pages that may appear to the user as Exness pages is prohibited. Creating and maintaining

    these pages is considered a violation. It is only permitted to keep a page, as your own

    resource that is not similar to the resources of Exness, and purchase advertisements for this

    resource.

6.2 The following are not allowed:

i. Domain names that contain the word “EXNESS” or misspelling of the word “EXNESS” e.g.

   exness.biz or exness.com.tt or exness.broker, exnes.tv, eksnes.net exnessofficial.com, true

   exness.com, exness-regulated.com etc.

ii. Domain names that contain the word “EXNESS” or misspelling of the word “EXNESS” and/or

    relate and/or make reference to an Exness restricted country e.g. exness-iran.com, exness-

    cuba.biz etc.

iii. Country code extensions for domain names specific to European countries, the United States,

     and others. For example, xyz.cy, xyz.uk, and xyz.us.

6.3 Do not give the impression that you are acting on behalf of Exness or present yourself as being

       assigned any responsibility by Exness.

i. Do not portray or represent yourself as an employee or official representative of Exness.

ii. The average person should easily understand that your communications and actions are

    neither endorsed, owned, nor managed by Exness.

iii. Make sure that information about your affiliation with Exness is clearly and prominently

     displayed on all your materials (including verbal) if and where Exness is mentioned.

• • • • • • “This channel is not owned or operated by Exness”

7. Do not use any illegal material, content or channel(s)

Do not engage in any illegal activity of any type, including but not limited to displaying illegal content, which may be adverse to the reputation of Exness. This includes, but is not limited to, the use of content that is libellous, defamatory, obscene, abusive, violent, bigoted, hate-oriented, illegal, pornographic, related to gambling or children, infringing third parties’ intellectual property rights, or is linked to a website/channel that does so.

Do not associate or display Exness in any way, whether directly or indirectly, with any website or channel that promotes illegal activities as described above.

8. Do not employ spamming methods

Do not use spamming techniques, such as unsolicited spam mass emails sent to a wide group of individuals. This is considered bad marketing. Any form of unsolicited promotion involving mass sending without users' prior consent is considered to be spam. This includes bulk emails and messages on social media.

9. Do not advertise in Restricted Countries

Do not engage in any advertising activities and/or target clients from countries where Exness does not provide services. This includes Europe, US, Canada, Australia and others.

If you are conducting worldwide advertising (i.e. all countries) you need to add as exclusions the restricted countries of Exness as updated from time to time. Please consult the Partner Help Center for a list of restricted countries.

10. Follow our PPC Guidelines

Do not bid on Exness brand names, derivatives of and/or other misspellings of the name. All Exness’s brand names and/or other misspellings of the name must be added as negative keywords in all pay-per-click activities. A full guide and negative keyword list can be found here.

11. Other restrictions

11.1. Do not use the Exness official social media pages, channels and other outlets, to advertise your

        resources and/or post your Partner/Referral link.

11.2. Do not use any online registration page that could potentially confuse users into believing they

        are signing up with Exness.

11.3 Do not publish incentivised ads/materials, and/or offer inducements, including but not limited to

       coupons, discounts, vouchers, gaming perks, rewards and similar, in order to encourage

       registrations, deposits, or trading activities on Exness. Do not use coupon/voucher sites, or

       similar, to advertise Exness and/or post your partner/referral link.

Exceptions/deviations to any of the guidelines above may only apply upon written approval from Exness.