The Traffic Quality Index details your client traffic as a Digital Affiliate regarding quality and effectiveness to better understand how to achieve higher-value FTDs with actionable recommendations in specific traffic countries. It applies to Digital Affiliates under the Cost Per Action (CPA) Program.
To activate your Traffic Quality Index (TQI), you need at least 10 FTDs. You can access your TQI from your Partner Personal Area dashboard.
Traffic statuses
- Very low: ROI is way below expected levels, or there is high fraudulent activity within the traffic. You can expect significant payout delays.
- Low: ROI is slightly below our expected levels, or there is moderate fraudulent activity within the traffic. You can experience payout delays since we need more time to check your clients.
- Average: Traffic ROI meets the average with timely payouts and a moderate level of fraudulent activity.
- High: Traffic ROI is above average and has low fraudulent activity.
For more information, head to the Traffic Insights tab or click Discover on the Traffic Insights card on your PPA dashboard to view a breakdown of traffic analysis by country.
From here, you can view the percentages of each country’s ROI, fraud score, conversion rate, and recommendations for optimizing traffic.
Click on a country to view the breakdown of values such as general traffic info, web registration fraud, iOS registration fraud, and Android registration fraud.
Notifications regarding TQI, including low ROI, high fraud alert, or a traffic growth opportunity, will be sent to your email and appear on your PPA. You can view these notifications by clicking on the bell icon in the header of your Partner Personal Area.
Learn how to navigate your Digital Affiliate Personal Area and how to check your Affiliate rewards.